Denggao Participated in 2025 Global Brand Economy Conference Held in Beijing

    On September 13th, the 4th CIFITS 2025 Global Brand Economy Conference with the theme of "Towards Far, Towards Deep, and Towards Integration" was held at the Shougang International Convention and Exhibition Center in Beijing. As an important part of the China International Fair for Trade in Services, this conference was jointly organized by the National Federation of Business Newspapers, China International Trade Association, China Famous Brand Magazine, International Society of Design Sciences, China Italy Chamber of Commerce, and Italian Luxury Goods Association. About 600 people, including leaders from relevant ministries, ambassadors and envoys from 11 countries, industry experts, and enterprise representatives, exchanged ideas to discuss the development of brand economy and explore new growth paths. It is an honor for Deng Xu, the General Manager of Gaogao Environmental Protection, to be invited and participate in this event.

Anchoring the direction of cooperation, empowering global new economy think tanks

    Currently, the global brand economy is in a critical period of pattern reshaping. At the conference, several guests delivered speeches on topics such as brand globalization development, international cooperation, and innovation paths.

    Ji Xiaonan, former chairman of the supervisory board of state-owned key large enterprises under the State Council, stated in his speech that the current world is undergoing unprecedented changes, but multilateralism remains the consensus of the vast majority of countries, and international cooperation is still an irreversible trend of the times. And brand is not only an important carrier of economic globalization, but also an important driving force for service trade. As a core component of service trade and high value-added industries, brand economy plays an increasingly prominent role in promoting global economic growth and cultural exchange.

    Ji Xiaonan proposed that in recent years, the construction of Chinese brands has achieved remarkable results under the dual drive of innovation and openness, realizing the transformation from "Made in China" to "Created in China". This is not only due to the adherence of enterprises to quality, technology, and integrity, but also benefited from deepening international cooperation. At the same time, he called on governments, enterprises, think tanks, and media of all countries to further broaden the boundaries of cooperation, promote the deep integration of digital technology, green economy, and brands, jointly build open markets, and make brands a beautiful business card for promoting economic growth, cultural exchanges, and sustainable development.

    Jiang Ming, President of the China Business Federation, stated in his speech that a brand is not only a symbol of a company's strength, but also a microcosm of a country's image and an important link connecting the world. With the increasing integration of the global economy, the power of brands is becoming more prominent. Chinese business is undergoing a profound transformation from scale growth to value leap, and brand building has become a key force leading industrial upgrading and economic transformation. "Jiang Ming said that under the dual promotion of policies and practices, Chinese brands are accelerating their entry into the center stage of the world, and their competitiveness and influence are also achieving new breakthroughs. Taking this conference as an opportunity, Jiang Ming hopes that all parties can transform the results of the dialogue into practical cooperation, making the brand not only a carrier of economic and trade exchanges, but also a messenger of civilization mutual learning and a promoter of sustainable development.

    Hu Bin, President of the National Business Daily Federation and President and Editor in Chief of China Business News, stated that brands are the core carrier of global market competition and an important force in promoting high-quality economic development. Currently, China is deeply promoting the construction of a strong country in terms of quality. Brands, as a concentrated reflection of quality, innovation, and reputation, have become a key lever for implementing national strategies. In recent years, China's brand building has achieved a significant leap from point promotion to systematic planning, from quantitative growth to quality improvement, and from domestic dominance to global layout. This market pattern not only reflects the deep integration of domestic and international markets, but also demonstrates China's attitude of expanding opening up and sharing development opportunities. As a national first level news organization, Hu Bin hopes that the National Business Daily Federation can play a good role as a bridge and link, help Chinese brands go global, and also enable world brands to better enter China.

    SELÇUK ÜNAL, Ambassador of the Embassy of the Republic of Türkiye in China, said that the world today is going through a period full of challenges, and it is difficult for any country or international organization to deal with these complex challenges alone. As a bridge connecting the East and the West, Türkiye has always been committed to promoting regional and even global peace and stability. He said that the synergy between Türkiye's "Middle Corridor" plan and China's "the Belt and Road" initiative will deepen multinational cooperation and become an important platform for promoting global cooperation. China has made positive contributions to global and regional development through multiple major projects, and the two countries are continuously consulting to promote further integration of their development strategies.

    It is worth mentioning that during the conference, the Global New Economy Think Tank (GNE) was officially launched.

    It is reported that the "Global New Economy Think Tank" was jointly initiated and established by the National Business Daily Federation and the China Business Magazine. The think tank aims to build a distinctive and innovative think tank platform based on the urgent needs of the country, with the vision of promoting the construction of a community with a shared future for mankind through global wisdom. It will focus on strategic, forward-looking, and systematic research in key areas such as digital economy, industrial upgrading, and regional coordination, providing high-quality decision-making support for government departments and solutions for enterprise innovation and upgrading.

Decoding brand growth, enterprise practice demonstrates resilience and vitality

    In the keynote speech and special topic speech on "Brand's Resilient Growth towards Far, Deep, and Integration", experts and business representatives shared their development experience in the fields of digitalization, globalization, and greenization through practical cases.

    Zheng Yannong, former Secretary General of the World Development Research Institute of the Development Research Center of the State Council and former Executive Vice President and Secretary General of the China International Public Relations Association, delivered a keynote speech on brand going global in a high-quality development environment. In his view, Chinese enterprises have entered a new stage of brand going global from the stage of commodity export. Therefore, enterprises should be prepared to "look at the sea before going global", comprehensively analyze the current international political and economic environment, and conduct sufficient research on the political system of target countries, relevant laws and regulations of target markets, media environment, and cultural differences.

    Zheng Yannong believes that brand building should be based on product experience, corporate culture, and entrepreneurial reputation. Through differentiation, digitization, and localization strategies, brand positioning should be clarified, and new technologies such as AI and blockchain should be used to improve communication and operational efficiency. Nowadays, Chinese brands are moving from "going out" and "going in" to "integrating" when going global. They need to respond to global challenges with ecological going global and compliant operations, ultimately achieving a leap from a brand power to a brand powerhouse.

Promote and release opportunities, jointly draw a development blueprint through multilateral cooperation

    In the global national brand promotion segment, representatives from multiple countries and regions stationed in China focus on local industrial advantages and build bridges for connecting Chinese and foreign enterprises.

    Koryun Ghazaryan, Commercial Counsellor of the Embassy of the Republic of Armenia in China, introduced that since the establishment of diplomatic relations between Armenia and China in 1992, bilateral relations have steadily developed in multiple fields. Recently, the Prime Minister of Armenia made an important visit to China, during which the leaders of the two countries announced the establishment of a strategic partnership between the two countries. This not only elevated the political relationship between Armenia and China to a new height, but also opened up broader prospects for economic cooperation between the two sides. In the economic field, both sides have reached a series of important agreements, committed to simplifying trade processes, reducing market access barriers, and actively exploring emerging cooperation directions such as e-commerce and cross-border logistics, creating richer business opportunities for enterprises from both countries. In addition, both sides are also exploring potential cooperation in areas such as infrastructure construction, agricultural modernization, information technology, and green energy. Kazarian Korren expressed his hope to showcase Armenia's unique charm to the world and attract more international capital and industrial cooperation through this conference.

    Giovanni Di Giovanni, Vice President of the European Union Chamber of Commerce in China, introduced in the promotion that since the establishment of diplomatic relations between the EU and China 50 years ago, the bilateral trade volume has increased from 2.4 billion US dollars to 785.8 billion US dollars, an increase of more than 300 times. Among them, the energy sector has always been one of the areas with the most potential for coordinated development. The EU and China are highly aligned in their energy transition goals, laying a solid foundation for long-term cooperation between the two sides. Europe is stronger in institutional design and cutting-edge innovation, while China excels in large-scale manufacturing and system integration. This complementary advantage helps make China Europe cooperation a "stabilizer" and "accelerator" for global energy transformation. Giovanni looks forward to deepening practical cooperation between the two sides in areas such as green technology and carbon market integration in the future, and jointly opening a new chapter in energy cooperation.

    At the end of the conference, NielsenIQ and the National Business Newspaper Federation jointly released the "2025 Global Brand Development Trend Report", providing forward-looking guidance for the industry. Liu Xiaohui, Senior Director of Nielsen IQ China, introduced that the report mainly puts forward three viewpoints: "Brand influence is composed of credibility, connectivity, and ability", "Service center managers become a new underlying terrain", and "Rules and data determine market entry efficiency". These views can be further broken down into five major trends, namely, multi center globalization becoming the norm, soft power and local relevance jointly driving brand trust, AI significantly improving marketing efficiency and transparency, policy compliance and data mutual recognition determining market entry efficiency, and sustainable and trust governance shifting from "bonus points" to hard standards for market access. Liu Xiaohui emphasized that brands need to use trust as a bridge, rules as the axis, and sustainability as the goal in order to achieve long-term value in uncertain environments.

    Denggao Environmental Protection won two awards in this event, namely "2025 International Brand Economy · Innovative Brand for Non-powered,Maintenance-free, Resource-recovery Treatment Process for Domestic Sewage" and "2025 International Brand Economy · Innovative Case of Domestic Sewage Treatment".

    From digital empowerment to green transformation, from unilateral competition to multilateral win-win, the 2025 Global Brand Economy Conference has injected new momentum into the development of global brands with the anchor point of "going far, deep, and integrated". In the future, with the deep integration of Chinese and foreign brands in technology, market, and cultural fields, the global brand economy will move towards a more open, inclusive, and sustainable new future.